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TEDTalks: Malcom Gladwell (2004)

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http://www.ted.com Malcolm Gladwell is a staff writer for The New Yorker, and best-selling author ofThe Tipping Point and Blink. In this talk, filmed at TED2004, he explains what every business can learn from spaghetti sauce. (Recorded February 2004 in Monterey, CA. Duration: 18:15)

Channel: News & Politics
Uploaded: December 31, 1969 at 6:59 pm
Author: TEDtalksDirector

Length: 18:15
Rating: 4.87
Views: 62972

Tags: TEDTalks  

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Video Comments

edgqi (December 31, 1969 at 6:59 pm)
the sauce is not the issue here
eltotoX (December 31, 1969 at 6:59 pm)
uh... I think you got that wrong. From Barry's clip: "some choice is better than none, but from that does not follow that more choice is better than some choice". So, clearly, Malcolm reinforces this point by telling us that there isn't /one/ perfect Pepsi, but more than one, which I think was the main point in his presentation.
mlcrazi (December 31, 1969 at 6:59 pm)
They are just commenting that another TED presenter talks about the exact opposite - how having an overwhelming number of options will make you feel dissatisfied with the choices you ultimately make. Having 35 different sauces is great assuming you already know which one you like ...
grantsinmypants2 (December 31, 1969 at 6:59 pm)
uh, isn't what Ragu was doing - recreating the authentic, Italian form of tomato sauce - truly embracing the diversity of peoples?maybe Americans should be honest with themselves. all their different types of sauce are just ways of having their American palate and Italicizing it too.
WarVideo (December 31, 1969 at 6:59 pm)
Bullshit, choice is great, you people just dont want to think!
theiamania (December 31, 1969 at 6:59 pm)
I was just thinking the same watching this. If I did not know better I whould think that he is so right.
yoyogi3 (December 31, 1969 at 6:59 pm)
A very entertaining and convinving speaker BUT HE IS WRONG!!!! I couldn't believe it. Check out Barry Schwartz's tedtalks clip. Absolutely destroys the idea that 35 types of pasta sauce is good for humanity ;-)
virtuallyskitz1 (December 31, 1969 at 6:59 pm)
Exactly cruelcruel. Kotesu: get a roomful of guys together who's girlfriends just broke up with them, and have them do the taste tests that Malcolm suggests. They will STILL have a variety of experiences, and desire a diversity of tastes. Whatever personal experience one brings to the table,they'll STILL be happier being there with a variety of choices.
Adaratalaya (December 31, 1969 at 6:59 pm)
Malcolm is so interesting. Ive read his books and some of his archives and MAN! Great information.
richyyyy (December 31, 1969 at 6:59 pm)
I entirely agree with the message that accepting diversity or delving outside of your accepted social boundaries and embracing different circumstance absolutely contribute to happiness. This lecture could have been spoken in about 2 minutes rather then 18 as the point is simple. For the people that don't understand, I think the wordiness and the numerous examples used to try to illustrate similar points prevented people from grasping what is being discussed.

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